A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few reasons why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of the ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a any such doing a browse an identical or similar mark as yours will see that you already own the mark, but is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. The third party is positioned notice to find a new and different mark. With such notice, registering your mark prevents any conflict in earth.
Social media is the best way to resource for most businesses. Customers search for brand names on kinds social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social media account. Know the venue’s policies for more. However, I have found that when you complain to be able to social media site of those wrongdoing and claim that another is certainly your brand without permission, the social administrator responds with a request of proof of ownership of the subject designer. A trademark registration gives compelling evidence of brand wardrobe.
Registering your mark shows a dedication to your brand name and shows buyers that marriage commitment. The goodwill that can be developed through such commitment is invaluable to a working.
Cybersquatters register domain names that are exactly the same or much like other parties’ trademarks or known brands with the only purpose of selling them (to the rightful owner) high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a domain name that is identical or similar to your trademark renewal application in India.
Trademark registration can go on for as long as you continue using the mark in commerce. Or even some businesses that have registered trademarks that are over a century old.
Trademark registration may end for it doesn’t matter. However, there a number of compelling reasons for protecting your brand just you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.