Trademark Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your best business asset. There the specific misconception that registering a company, purchasing the fields and registering for tax purposes provides you with the legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise as to whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights added with the company trademark for that specific goods and services, both in the offline and online environments; affording the business the ability to stop others from with the golf irons brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description for this business’ offerings provides the legal specifics of protection. It is important that the range of goods and/or services that the organization produces is correctly classified into one of the 45 separate categories in the market.

It is important to highlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the brand and business conception nationwide too. Having rights to the brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark objection reply filing online application must be keyed in.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the most of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval in order to the exclusive user for this specified trademark for the plethora of goods and services requested for under the application.